I had the good fortune of being introduced to Phil Sorentino when I was USA President of UK-based SmartWater CSI. As a start-up enterprise in America the company had the task of developing and instituting all marketing and
merchandising programs while educating law enforcement and the general public of our unique crime deterrence system.
Phil was brought onboard in a
consulting role as a Business Coach to help in the formulation of our core
marketing outreach and to directly interact with training our nascent
development team. His holistic approach to recognizing and solving
intricate business challenges was ideal for a company that was tasked to
create an outreach plan from essentially a blank page. He was instrumental
in helping to generate the blueprint for SmartWater CSI’s rollout
nationally and then took the lead in organizing the development group so
that we had an educated and highly motivated team with which to go to
market. Phil’s leadership, strong interpersonal skills, and extensive
business background brought a dynamic coaching aspect that resulted in the
a company experiencing a highly successful launch coupled with the
establishment of a knowledgeable, committed, and inspired sales force.